Building a Successful Career
How to change careers. She recommends books such as What Colour is your Parachute by Dick Bolles for a systematic approach, but also suggests taking a psychometric test with a careers consultant. Ask that first contact for several more people who might be able to give you advice.
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Next, you can start to build a network of people who can either give you some tips or might think about you in the future. But you just have to be practical and may need to make financial compromises. Starting small and in your spare time means you can manage the risks as far as possible. Accessibility links Skip to article Skip to navigation. Saturday 15 December Six ways to kick start your second career Swapping jobs is stressful, but if you're in the wrong profession and want to make the leap, follow this advice Starting a new job can be stressful.
Any business that someone might conceive is going to need people who will pay for those services. Running a psychology practice is no different. Although most graduates are not going to go right out and begin a private practice after graduating from college, according to the Center for Workforce Studies, more than half of all psychologists are independent practitioners.
So, at some point — after gaining valuable experience and acquiring financial and marketing acumen — private practice may be an option to consider]. If then, in the future, you intend to open a private practice, you now have an established following of loyal readers who trust you as an expert in your field. Then, with your qualified email list, you can simply notify them you are open for business. If instead you choose to join a group practice, having an established following of loyal readers would be a valuable asset you bring to the table, and may give you leverage during an interview with a potential employer.
There are dozens, if not hundreds of consumer review sites on the web. Because we recognize that not all reviews can be trusted or assumed authentic, it is difficult to make important decisions simply based on the reviews of a few dozen people. Yet, hundreds of people do exactly this, everyday.
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One such consumer review site is Yelp. Is reviewing a restaurant anything like reviewing a therapist? And can those reviews be trusted? On Yelp, there are currently more than 50 pages of 1-star to 5-star reviews for pediatricians, therapists, psychologists, and other healthcare professionals, in San Francisco alone. With thousands of professionals relying on 5-star reviews for future business, is Yelp the safe, or trusted site to talk therapy, much less choose a therapist? Does the information found on Yelp offer any validity, or is it no better than relying on the advice of a stranger on the street?
Social networking can create buzz and provide free or semi-free publicity for a business…or a psychologist. Even negative reviews, if polite, can actually increase business, according to the Journal of Consumer Research. Because the relationship between therapist and patient is both complex and intimate, a review may or may not completely or correctly present the final outcomes. A professional psychology group called, Williamsburg Therapy Group , with two locations in Brooklyn, NY holds a coveted spot on Yelp with a dozen 5-star reviews.
Much like many other therapy groups found on Yelp, Keene Murray Therapy , also located in Brooklyn, NY, says they have found Yelp to be a crucial part of their marketing strategy. Yelp is optimized for these kinds of searches and seems to be one of the first places potential clients check.
Thinking of a career in therapy? Here are your options
We started out buying Yelp ads, which boosted our presence in Yelp search results. After some good reviews, we chose to reduce and, finally, eliminate paid Yelp ads without noticing any negative consequences. We feel that our investment in Yelp ads over the course of four years really paid off. She asserts that her experience with Yelp has been scarce. However, all of the reviews for her practice have been positive:. Given that most people find healthcare professionals and therapists via word-of-mouth or by referrals from another healthcare professional, Yelp is still a great marketing tool for many, many businesses.
Nonetheless, the jury may still be out on whether or not Yelp is beneficial for healthcare professionals, psychologists, doctors, social workers, and others who treat patients and perform so much more than a simple oil change. It would have been valuable to have been taught the ins and outs of private practice while in grad school, but unfortunately all too many individuals graduate without the knowledge necessary to open a private practice, much less keep it open. The main complaint of psychologists, counselors, therapists, and social workers in the first years of small group or private practice is the lack of information and knowledge about the general business skills needed to build a private practice.
Some may admit knowing a bit about business and marketing in general, but few said they understood the amount of work it takes to start and expand a private practice. Kristen Martinez , M. Her main piece of advice for anyone entering opening a private practice in the fields of psychology, therapy, social work or counseling? You must have passion, ambition, and compassion for your clients and the field.
However, if you're interested in opening up a private practice, it takes much more than that. You need to get comfortable and get informed about business in order to succeed in private practice - passion and competence as a therapist is simply not enough. Martinez goes on to say that you need to wear many hats at once, and that is something you must get comfortable with or at least tolerate, for the time being. You will need to register as a business Spend a good amount of time on this: You want to be specializing in a client population or issue that you are passionate, informed, and knowledgeable about.
Steven J Hanley, PhD, a clinical psychologist in Michigan offers these relevant and useful tips for starting and growing your private practice:. Unquestionably, beginning a private therapy practice is much like starting any business, and there are a number of questions you must answer prior to opening your doors. Where will your business be located, what kind of insurance will I need, who is my competition, and how much money does it take to start a practice, are just a few. The bad news is that nearly 50 percent of all new businesses close their doors within five years, according to the US Small Business Administration.
Do your homework beforehand, and chances are you will be part of the 50 percent who make it. Rob Reinhardt, a Licensed Professional Counselor Supervisor, ethics and technology expert, and private practice consultant started his practice years ago, and now provides advice on starting and building a private practice through blogs, magazine articles and through his consulting services. Although he maintains there is much more to opening a practice, he offers this advice to those just starting out:. Many professionals in the field will advise speaking with other clinicians who have opened a practice, gaining marketing, networking and business knowledge while still in college or through continuing education and internships.
Consulting a mentor can also be a great way to find answers to questions you may never of thought to ask. Although a mentor may not have all the answers, they can often offer some insights to opening and maintaining a practice. However, there are downsides to relying too heavily or solely on mentoring relationships when just starting out. You cannot ask your boss from somewhere you are leaving to be a mentor, and some of the people who have been my mentors have not had super successful private practices.
So, there is much to be learned for them as well. They can give you some ideas and mistakes to avoid, but in terms of the nuts and bolts, I found better lists and advice online over any person I asked. Liz Morrison, LCSW, a Manhattan-based psychotherapist and owner at Liz Morrison Therapy agrees that networking and setting yourself apart from the competition is imperative when opening a practice.
She offers this advice:. Setting up casual meetings to introduce yourself is a positive way to get your future business started. The competition is fierce and everyone is fighting for the same customers. Researching what others in the field are doing can be the first step in setting ones business apart from the rest. After researching the competition, you will be able to start off on the right foot in providing something new and unique to your customers, rather than getting lost in what everyone else is doing.
But, before you jump headfirst and hang out your shingle, there are a number of important factors to consider:. The market is flooded with psychotherapists, psychologists, etc. Students should find their niche and become an expert so that they become the 'go to' person for the media. Secondly, students can prepare themselves for the competitive realm of private practice by pursuing institute training throughout school. Obviously, speak about your area of expertise. Hand out a sheet with the main points of the talk and on it have your contact info.
Setting up a website can generate attention even before opening your doors. Additionally, making your business known through the various social media sites Facebook, Instagram, Twitter, etc. This is something helpful to have in place before opening your business as it can take time. Many practitioners who open a private practice are surprised by self-employment taxes, income taxes, employment taxes, HIPAA compliance, billing for your services, and insurance choices and requirements.
Trying to grasp the ins and outs of taxes and insurance while trying to build a practice can be frustrating, costly, and time-consuming. The American Psychological Association APA is a valuable resource with answers to many of your questions, and information to help get you started. What is the 1 advice from professionals who have started and are successfully maintaining a private practice?
Get financial advice from a qualified CPA. There are benefits and obstacles to each type of business, and consulting with a business expert, a lawyer, or your CPA is not only necessary prior to opening your doors for business, it is a requirement. No matter which route you choose, there are a number of factors to keep in mind to be successful in your career:.
Guide to Kickstarting Your Career in Psychology. So, do you take the job, or do you go to graduate school? There are benefits to both, including: Graduate school can be expensive. Even if it is fully funded, you will loose any wages you might have earned on the job. Graduate school can be stressful. Taking a job now can give you the time to think, an income, and possibly help you chart a course in another direction. If this is the case, there are a couple of resources that can help.
You can pay a fee to take either online. Volunteering or interning while holding down a job can help build your resume, your network, and your skills. Although many intern positions are unpaid, the hands-on experience and knowledge you will gain is priceless.
While on the job, taking continuing education courses can often help you transition into another position and give you additional knowledge in a specific area or field, without the costs of grad school. Taking a job can give you the income to move to another geographic location. Your salary can get you there.
Depending upon your area of specialty, you may need a graduate degree to get a job or become licensed, such as a counselor psychologist, a clinical psychologist, or a clinical social worker. Enrolling in graduate school will provide opportunities to earn a greater wage and grow in the company through advancement. Earning an advanced degree may help if and when you want to change careers, or find a better position in another company.
Attending graduate school will provide opportunities to enhance your education and your knowledge, making you a desirable candidate in a competitive job market. Review job trends and specialties that are expected to see job growth. Determine both your short- and long-term goals. Take your career path seriously. Broaden your skill set. Take additional coursework to advance your knowledge, attend webinars and conferences, network, start a blog, or create your website, read books by other professionals, and use social media.
Learn to communicate with colleagues and clients, and listen. Make sure what is said about you or by you online is accurate and helps you stand out as an expert in your field. Tips for Building a Professional Network What does it take to build your professional network? Take advantage of mentoring relationships you build, professors, and advisors you become acquainted with, in college.
Lida Citroen , an international branding and reputation management expert, maintains that: Kelly Higdon and Miranda Palmer , experts at building and growing a private practice, offer the following advice: Using LinkedIn to Build Your Professional Network Elaine Krehmeyer, who started her own career coaching business called, Career Revelations states that LinkedIn, one of the most powerful networking tools, provides job seekers with the ability to connect, find jobs, and read and comment on interesting articles in their field of choice.
Create your profile - Get started! Add a professional headshot don't edit out your friend next to you , highlight your education and experience. Like your resume, your profile is a fluid document that will evolve over time. You just need a basic framework to your profile as you begin your networking.
Build your network - Start adding contacts. Consider who is in your network and Link In with them. This may include friends, friends' parents, parents' friends, professors, managers, co-workers, and contacts that you've met along the way at receptions, networking events, etc.
Anyone you meet is a potential contact for your job search. The more contacts that you have, the more effective LinkedIn will be for you. People are very willing to help you in your job search, but especially when you connected to someone they know well. Job seekers should also join groups on LinkedIn that are relevant for their field or alma mater. Active groups post interesting articles daily. The job seeker can get their name out there by reading and commenting on articles.
Even better, the job seeker can author and publish their own posts, providing insight on topics of their choosing. Use your network - Online job postings and resume submissions can be a black hole if you simply apply, wait and hope for the best. However, with LinkedIn, you have the ability to connect with contacts who work for the companies to which you are applying.
Message that individual, let them know that you have applied online and ask them to forward your resume or profile to the appropriate recruiter or hiring manager. Even better, link with the actual recruiter or hiring manager and you are one step closer to getting the attention of the decision makers! Join Professional Associations - Whether at school or outside of school, professional associations in their field of study such as marketing, physical therapy, or human resources expose students to real life work situations that they will likely encounter during their professional life. It helps them get connected to others in that field, potentially find mentors, and learn new skills.
Then, start looking for people accordingly. You define who you want to be and emulate. Create a Plan to Meet People - Knowing what you want will help you get there. Using your own network, attending a variety of events to put you in a better position to meet the types of people you already identified above. Then, have a quick elevator pitch ready as to why you both want a mentor and why a mentor would invest time and energy in you. Even if you are not looking for a mentor but looking for a job, you still need to identify what you want, who the people are and why they are successful or have what you want , you still need to have a plan in place.
Networking is never by happenstance. Hanley , a clinical psychologist in Michigan attests that: There are a number of real benefits to focus your efforts on gaining referrals: There are no or very little costs.
Six ways to kick start your second career
Referrals by word-of-mouth are inexpensive and effective. When a current client refers a friend or acquaintance to you, you are more likely to develop a successful client-relationship. Forming partnerships with other professionals by sending referrals their way, and in turn, they sending referrals to you is a tried and true method of increasing your clientele. Grow referrals proactively by asking happy clients, mentors, and other professionals to introduce you to someone they may know, through a face-to-face meeting, via phone, or through email. Referrals build loyalty with current clients.
Say thank you to people who have given you positive feedback. Doing so may lead to a referral.
Job advice: Six ways to kick start your second career - Telegraph
Jared Heathman, MD , a Houston child psychiatrist maintains: Why Social Media Is Important to Your Career Your personal profile on social media can help you land a job, make valuable connections, promote your website or blog, help you gain clients, and much more. They include, but are certainly not limited to: Oliver does assert, however that: Lundberg , an expert in brand-building for start-ups and life coaching, recommends that: He offers three reasons that individuals in these fields can benefit from blogging: For those who want to work in areas of the field that involve writing and publishing work, whether self-help style books for the general public, or papers for psychology-related journals, blogging is a good way to improve your overall writing skills, and keep those mental muscles in good working order.
If you haven't done a substantive amount of writing for several years, and then suddenly jump into writing a major piece of work, you're going to run into roadblocks because you don't have a fleshed-out writing process. A blog is a good way to keep the writing juices flowing. If someone is actively looking for a job that involves a lot of writing, well-written blog posts can serve as good examples of your writing ability.